Burberry 2026: Daniel Lee’s Reset Is Working — What to Buy
Burberry in 2026: Daniel Lee's Reset Is Finally Working
Daniel Lee inherited a brand that had spent a decade chasing streetwear and lost the plot. Three years in, the 2026 collection is the closest Burberry has felt to its 1960s self since Christopher Bailey left. The trench is back to being the trench. The Knight Bag is doing what the TB Bag never could. Here is what to buy now and what is still the old Burberry hiding behind a new logo.

The Heritage Trench Is Still the Whole Brand
From around £1,890. The Chelsea, Kensington, and Waterloo are the three current cuts and they have not meaningfully changed in twenty years. The Kensington is the longest; the Chelsea is the tailored modern fit; the Waterloo is the boxy oversized. All are still made at the Castleford factory in West Yorkshire from Burberry gabardine.
The Knight Bag Is the One That Replaced the TB
Around £1,750. Daniel Lee’s Knight Bag in the soft slouchy calfskin is the bag the brand has been trying to make since 2018. The hardware is solid brass; the magnetic closure does not loosen. It outsold the TB in its first six months on shelves.

Cashmere & Scarves: Still Best in Class
The check cashmere scarf at about £450 has been the gift item since 1967 and the wool is genuinely heavier than what Loro Piana sells at the same price. The new vintage check colourways from the AW26 collection are the ones to buy; the giant logo printed scarves from the Tisci era are now closeout.
Where Burberry Is Still Drifting
The sneaker line is competent but not worth the markup over Common Projects. The polo shirts read as licensee product. The childrenswear under-£500 line is fine but is not made in the UK; it is the Vietnam factory that does Tory Burch.
Buying Strategy
Burberry now does a single end-of-season private sale in February and August on the UK site, with depths of 30 to 50 percent. The trench, the Knight bag, and the Heritage cashmere never appear in the sale; if you want those, buy at retail. The seasonal ready-to-wear is what discounts heaviest.
Frequently Asked Questions
Is the Heritage trench still made in England?
Yes. The three Heritage cuts — Chelsea, Kensington, Waterloo — are all cut and sewn at Castleford, West Yorkshire. The gabardine is woven in the UK.
How does the Knight Bag compare to the TB?
The Knight is softer leather, brass hardware, no logo-monogram lining. Most buyers find it ages better; the TB plate finish wears down within a year of daily use.
Are the outlet trench coats the same fabric?
No. Outlet trenches use a lighter weight cotton and are made offshore. The Heritage line never goes to outlet.
